Lovely to Meet You!

We don’t have a rags to riches story

We just traded an average script for a story worth living.

Our Story

Meet Auret Esselen and Jewel Tolentino – besties from high school who ditched the usual grind to become full-time creative entrepreneurs, making 6-figure bank with YouTube. 

In high school, Jewel and I were complete opposites. I was the quiet, straight-A student, always lost in my books…while Jewel was the eccentric class clown whose only A was in Art. Despite our differences, we shared a common bond: our parents had career expectations for us that didn’t align with who we really were. My parents dreamed of me becoming a doctor 👩🏻⚕️, while Jewel’s parents expected her to be a nurse, following the Filipino stereotype. But deep down, I longed for a creative career (music and design) and although Jewel didn’t know what she wanted at the time, she knew she was destined for something greater.  

Two things sparked a turning point.

Number One: In 2009, Jewel had stumbled upon the book The Secret 📕. After reading it, she knew she wanted to become an entrepreneur. Number Two: Shortly after, a ‘chance’ invitation to a business networking event changed everything (don’t you just love how the universe works? 😉). 

Surrounded by successful people from all walks of life and forging their own unique paths, we began to believe that we really can create the life we want. That we didn’t have to choose between doing what we love and making money – we could do both. So we started our business Essetino in 2010 and completely immersed ourselves in learning EVERYTHING we could about building & marketing an online business 🙇🏻️ …and we tried it all – MLMs, blogging, email marketing, affiliate marketing, web design & development, online courses, selling silicone ice cube trays for poker parties – yep, you name it, we did it!

Whatever we were promoting, we were spreading ourselves too thin – trying to post on every single social media platform with no real strategy.

And as a result of trying to be everywhere, we ended up nowhere.

We were burnt out — financially, mentally, physically — not to mention family and close friends wondering ‘how long this phase would last’ 🙄

But we didn’t give up. 

This mission of turning creativity into wealth was pulling us through this tumultuous roller coaster.

It wasn’t until 2015 – when we stopped trying to be everywhere and went ‘ALL IN’ with YouTube – that things started to change. We officially launched our channel with a $30 flip cam 🤳🏻 and just started creating tutorials sharing what we’ve learned to date from our entrepreneurial journey – mainly, how to create profitable content for entrepreneurs who want to build an online business. Simplifying our marketing efforts ended up amplifying our results. 📈

We discovered that YouTube was more than just another social media platform; it was an incubator for growth. It pushed us to be creative, share our ideas, build connections, grow our community, automate our marketing and monetize all at once.

Three years later, I was able to quit my job and become a full-time creative entrepreneur, developing my career as a music artist along the way🎤. Much of my success in music—including releasing albums, touring nationally, growing my fanbase, and signing with a record label—is owed to YouTube.

Our Profitable Channel system gives us the freedom to pursue our passions, travel freely, and help other creators, coaches, consultants, and edupreneurs.
Today, the Essetino Media channel has over 58,000 subscribers and generates five figures a month in revenue 💰. We’ve been featured on many other platforms including TubeBuddy, LearnWorlds, and the Entrepreneurs International Network and are most known for helping you leverage the power of YouTube to grow your business, expand your impact and do it all in a way that allows you to be yourself and doesn’t result in burnout.

We have since helped over 80,000 students through our online courses and consulting services, reaching millions more through our YouTube videos (and I’m still releasing music, which you can hear on Spotify or my website here!).
And now you know why we’re obsessed with YouTube 🎯
So…YES! You really CAN design a life you love.
And you really CAN turn your YouTube channel into a wealth-building asset using what you already know …
… all while creating a business that aligns with a life you love. ♥



We prioritize joy and playfulness in everything we do, creating experiences that positively energize everyone involved. We firmly believe in enjoying ourselves while simultaneously achieving financial success – and you don’t have to choose between the two.


Freedom means unapologetically living life on our terms and staying true to ourselves. It’s about having the freedom to choose how we live so we can design a life that serves as a genuine expression of who we are.


We believe that each of us is a creator, and creativity is our superpower. Harnessing our creative abilities is not just nice—it’s essential. We use the power of creativity to express our true selves and also to innovate, inspire, and contribute to the world around us.


Fueled by a strong desire for success, we embrace constant growth, driving ourselves to be better every single day. Our commitment to personal development drives us to become the best versions of ourselves and produce great work for others.


We are a vibrant community of creators, doers, and dreamers united in positivity and win-win growth. Our commitment lies in fostering a supportive environment that empowers us to win and succeed together.

Our Team

Because we didn’t really think that we could run this whole show alone, did ya?!


CoFounder, YouTube Mobilizer


CoFounder, Creative Director


Youtube Growth Manager

MARIA kavouras

Content Coordinator


Social Media Manager


Graphic Designer



We Love Our Community







I have really enjoyed working with Auret over the past year. I have had a number of marketing collateral and web sales page design projects for my business where I needed her help. In each case, she was responsive, very clear about the fees and the process, kept me updated, and met our deadlines. She has an excellent eye and gets the look and feel I’m striving for with my audience. It’s really a joy to work with her!

Nina L. Kaufman, Esq. | CEO, Business Exponential

The Essetino Media team is our brand’s fairy godmothers! They have transformed my companies through graphic design, YouTube podcast management, social media strategy design, and website design. I value their partnership and expertise – they’re so creative, affirming, and efficient. They make what could be a very stressful part of my entrepreneurial journey super easy… I never have to second-guess them or worry about the process or finished product. Our projects together are some of the best business investments I’ve ever made!

Kalyn Romaine | CEO, Dream Forward Consulting

Some of the venues and companies we've spoken at

Where To Next?

Elevate Your Online Presence

Your brand is your identity – let’s make it unforgettable. We’ll work closely with you to develop a captivating brand image that resonates with your target audience and sets you apart from the competition.

Build a Profitable YouTube Channel

Over 3 billion people are searching for answers every single month on YouTube and you have the answers to their questions. We’ll show you how to harness the power of this platform in a manageable way and optimize your channel for maximum reach and revenue.

Launch an Online

Your brand is your identity – let’s make it unforgettable. We’ll work closely with you to develop a captivating brand image that resonates with your target audience and sets you apart from the competition.